Winning the Authentic Batik Market: How Trust Drives Consumer Purchase Intention in Urban Indonesia Dwi Rahmawati, Destiana, Husna Putri Pertiwi, Laras Ayu Andini
Universitas Terbuka, Indonesia
Abstract
Keywords: Batik Indonesia, Purchase Intention, Trust, Brand Image, Cultural Value, PLS-SEM, Consumer Behavior, Creative Industry
Topic: Responsible Digital Entrepreneurship: Fostering Sustainable Business Ecosystems through Innovation and Ethical Governance (Digital Entrepreneurship- Sustainable Ecosystems- Business Innovation)
