Winning the Authentic Batik Market: How Trust Drives Consumer Purchase Intention in Urban Indonesia Dwi Rahmawati, Destiana, Husna Putri Pertiwi, Laras Ayu Andini
Universitas Terbuka
Abstract
Keywords: batik industry, purchase intention, creative industry, urban consumer
Topic: Responsible Digital Entrepreneurship: Fostering Sustainable Business Ecosystems through Innovation and Ethical Governance (Digital Entrepreneurship- Sustainable Ecosystems- Business Innovation)
