Winning the Authentic Batik Market: How Trust Drives Consumer Purchase Intention in Urban Indonesia
Dwi Rahmawati, Destiana, Husna Putri Pertiwi, Laras Ayu Andini

Universitas Terbuka, Indonesia

Abstract

Keywords: Batik Indonesia, Purchase Intention, Trust, Brand Image, Cultural Value, PLS-SEM, Consumer Behavior, Creative Industry

Topic: Responsible Digital Entrepreneurship: Fostering Sustainable Business Ecosystems through Innovation and Ethical Governance (Digital Entrepreneurship- Sustainable Ecosystems- Business Innovation)