Winning the Authentic Batik Market: How Trust Drives Consumer Purchase Intention in Urban Indonesia
Dwi Rahmawati, Destiana, Husna Putri Pertiwi, Laras Ayu Andini

Universitas Terbuka

Abstract

Keywords: batik industry, purchase intention, creative industry, urban consumer

Topic: Responsible Digital Entrepreneurship: Fostering Sustainable Business Ecosystems through Innovation and Ethical Governance (Digital Entrepreneurship- Sustainable Ecosystems- Business Innovation)