Public Perception of Cyberbullying: Analysis of Changes in Knowledge, Attitude, and Behavior through Educational Intervention Webinar Public Education Cyberbullying. Tatik Yuniarti, Najli Aidha Nuryani, Ria Nita Anggreani, Pendy Wijanarko, Andini Wulan Pratiwi, Rohimat Nurbaya, Irfan, Alan Firmansyah, Gabid Hanafie
Paramadina University
Abstract
Data indicate that 48% of Indonesian children experience cyberbullying after accessing the internet. Social media platforms such as Instagram, Facebook, and TikTok are the most frequent sites where digital bullying occurs. Therefore, this study analyzes changes in public perceptions of cyberbullying through a comprehensive educational intervention implemented via the webinar ^Public Education Cyberbullying.^ The study employs a mixed-methods approach, combining quantitative and qualitative data. Quantitative data were obtained from pre-test surveys involving 60 respondents and post-test surveys involving 30 respondents, while qualitative data were derived from Focus Group Discussions (FGDs) conducted interactively via Zoom. Participants included students from SMKS Bina Nasional Informatika Cikarang, SMK Negeri 1 Kusan Hilir, South Kalimantan, university students from Universitas Djuanda, the IPB Vocational School, Universitas Paramadina, as well as members of the general public. The findings demonstrate a significant increase related to cyberbullying across three domains: cognitive (knowledge), affective (attitudes), and behavioral. Cognitively, there was an average increase of 15.3%, particularly in understanding the ITE Law, which increased by 28%. In the affective domain, 87.4% of participants expressed rejection of permissive attitudes toward cyberbullying. In the behavioral domain, there was an average increase of 8.2%, with especially high commitment to reporting cyberbullying content (100%). FGD results reveal that effective cyberbullying prevention requires a multidimensional approach that integrates factual education, value internalization, support for behavioral change, and sustained reinforcement through systematic integration into education, government policies, and community engagement.
Keywords: Attitude and behavior, Cyberbullying, digital literacy, education, perception, digital literacy, education, attitude and behavior
Topic: Strategic Communication in the Digital Sphere: Cultivating Civic Trust through Data-Driven Approaches (Digital Communication- Public Communication Strategy- Civic Trust)
