The Influence of Digital Public Communication Strategy and Community Participation on Medan Regional Government
Ika Widiastuti, Ari Soeti Yani

University 17 Agustus 1945 Jakarta

Abstract

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The) (development) (of) (digital) (technology) (has) (changed) (the) (way) (local) (governments) (communicate) (with) (the) (public) (and) (encourage) (public) (participation.) (This) (study) (analyzes) (the) (relationship) (between) (digital) (public) (communication) (strategies) (and) (community) (participation) (in) (local) (government) (programs) (in) (Medan.) (The) (research) (problem) (is) (about) (how) (the) (digital) (public) (communication) (strategies) (are) (carried) (out) (by) (the) (Medan) (Local) (Government,) (how) (the) (level) (of) (public) (participation) (in) (local) (government) (programs) (is,) (and) (to) (what) (extent) (digital) (public) (communication) (strategies) (influence) (public) (participation.) (This) (study) (uses) (a) (quantitative) (approach) (by) (collecting) (data) (from) (people) (who) (have) (accessed) (the) (local) (government^s) (digital) (communications.) (Research) (results) (show) (that) (digital) (public) (communication) (strategies) (have) (a) (significant) (impact) (on) (community) (participation.) (Theoretically,) (this) (study) (contributes) (to) (the) (development) (of) (digital) (communication) (studies) (by) (highlighting) (the) (strategic) (role) (of) (public) (communication) (in) (strengthening) (community) (participation) (at) (the) (local) (level.) (From) (a) (policy) (perspective,) (the) (findings) (emphasize) (the) (importance) (of) (formulating) (clear,) (interactive,) (credible,) (and) (easily) (accessible) (digital) (public) (communication) (strategies) (to) (boost) (public) (engagement) (in) (local) (government) (programs.) (In) (conclusion,) (community) (participation) (and) (digital) (communication) (strategies) (in) (Medan^s) (local) (government) (are) (very) (important.) (Community) (participation) (is) (influenced) (by) (the) (quality) (of) (public) (communication,) (which) (includes) (clarity) (of) (information,) (use) (of) (digital) (media,) (interactivity,) (source) (credibility,) (and) (informa

Keywords: (Digital) (Communication,) (Local) (Government,) (Public) (Participation

Topic: Strategic Communication in the Digital Sphere: Cultivating Civic Trust through Data-Driven Approaches (Digital Communication- Public Communication Strategy- Civic Trust)