THE IMPACT OF MARKET DAY ON ELEMENTARY SCHOOL STUDENTS ENTREPRENEURIAL VALUES Mely Adinda Fikriyah, Julia Anis Handayani, Candra Tri Utami, Aan Yuliyanto, Sarah Septiana Ningrum, Anastasya Sulistiawati
Elementary School Teacher Education, Pelita Bangsa University, Bekasi, Indonesia
Abstract
This study was motivated by the importance of instilling entrepreneurial values in elementary school students from an early age through experience-based learning activities, one of which is market day. This study aims to analyze the impact of market day activities on the entrepreneurial values of elementary school students. The study employed a descriptive quantitative method with a questionnaire as the data collection technique. The results indicate that the market day activity has a positive impact on students^ entrepreneurial values, with an overall average of 3.314. Based on each indicator, the average scores were 3.128 for self-efficacy, 3.072 for creativity, 3.132 for risk-taking, and 3.204 for innovation. These findings indicate that the innovation indicator had the highest score, while creativity had the lowest, although all indicators fell within the ^good^ category. Thus, market day activities can serve as an effective learning tool for fostering and developing entrepreneurial values among elementary school students, particularly in the areas of efficacy, creativity, risk-taking, and innovation.
Keywords: market day- entrepreneurial values- elementary school
