An Analysis of Students^ Perceptions of Market Day Activities in Fostering an Entrepreneurial Spirit from an Early Age in Elementary School
Annisa Amelia Setiawan (a), Tia Citra Bayuni (b*), Bramianto Setiawan (c), Maha Putra (d), Arzeinia Salsabila Darmawan (e), Linda Novi Ardana (f), Putri Kirana (g), Septia Nurlaela (h)

abcdefgh) Elementary School Teacher Education, Pelita Bangsa University, Bekasi, Indonesia

Abstract

Market day activities are one of the contextual learning initiatives that can foster an entrepreneurial spirit from an early age among elementary school students. This study analyzes students^ perceptions of market day activities in fostering an entrepreneurial spirit from an early age in elementary school through a quantitative approach using a survey method. Data collection was conducted using a 4-point Likert scale questionnaire covering several indicators, namely students^ interest and enthusiasm, understanding of entrepreneurial concepts, creativity and innovation, responsibility and independence, as well as communication and cooperation skills among students. The study sample consisted of 50 fifth-grade elementary school students in Bekasi Regency. Data were analyzed using descriptive statistics by calculating the mean to interpret trends in respondents^ answers. The research results showed good performance across all indicators: student interest and enthusiasm reached 80.13%, understanding of entrepreneurial concepts was 86.38%, creativity and innovation were 81.25%, responsibility and independence were 85.75%, and communication and collaboration skills among students were 81.75%. These data indicate that Market Day is effective as a means of experiential learning to internalize entrepreneurial values. This study underscores the importance of integrating entrepreneurship programs into the core curriculum to foster students^ independent and competitive character.

Keywords: Market Day, Entrepreneurial Spirit, Elementary School.

Topic: Ethonopedagogy (Local Wisdom, Socio Culture)