Coping Farmers^ Commitment for Sustainable Farming in the Indonesia Geographical Indication for Coffee Lyla Rachmaningtyas1, Rudi Purwono2
Airlangga University
Abstract
In the global coffee industry, ethical sourcing consideration has motivated the development of sustainability coffee schemes. Therefore, farmers^ commitment to sustainable farming practices is an important foundation this development. However, commitment-related studies are mainly focused on traders and consumers^ point of views. Empirical studies on the practices commitment on the scheme adoption were frequently based on either the behavioural adoption. Thus, there is a challenge to incorporate moral development and physiological attachment, in the attribute of commitment. The Kintamani Bali Arabica Coffee (KBAC) scheme is the first Indonesia geographical indication practice implementing sustainable coffee scheme offers an empirical case to fill these gaps. This study therefore aims to analyse the contribution of KBAC participation, moral development and physiological attachment, in farmers^ commitment to sustainable farming practices. Applying Partial Least Squares Structural Equation Modelling, the estimation was conducted based on primary data from farmers^ household survey involving over 300 respondents in Bangli Regency, Bali, and several interesting findings were discovered. According to the study results, investment size, expected relationship, self-identity, satisfaction, locus control and quality alternative, significantly influence commitment in implementing farming practices. However, simply participating in the KBAC scheme does not necessarily imply a significant effect on farmer^s commitment. The overall findings suggest several policy implications, including the scheme^s network^s significance in supporting farmers to initiate substantial investment, redeveloping KBAC institutional arrangement, and maintaining market channels, to assure the benefit of sustainable farming practices.
Keywords: commitment, sustainable farming, interactionist model, investment model
