Exploring the Influence of Lifestyle and Financial Technology on Gen Z Financial Management: Does Love of Money Matter?
Siti Zhuraira, Muhammad Rizal*, Rini Chandra, Suri Amilia

Fakultas Ekonomi dan Bisnis, Universitas Samudra

*Corresponding Author

Abstract

This study aims to examine the influence of financial confidence, parental income, lifestyle, and financial technology on the financial management of Generation Z, with love of money as a moderating variable. Data was collected through a questionnaire distributed via Google Forms, using non-probability sampling, specifically purposive sampling. A total of 296 respondents participated in this quantitative research, and the data was analyzed using the SmartPLS method.
The results indicate that financial confidence and parental income significantly influence the personal financial management of Generation Z. However, lifestyle and financial technology do not have a significant impact. The moderation analysis reveals that love of money moderates the relationship between financial confidence and financial management, but it does not moderate the relationships between parental income, lifestyle, financial technology, and financial management in Generation Z.
This study contributes to the Theory of Planned Behavior (TPB) by demonstrating how financial confidence-reflecting perceived behavioral control-interacts with attitudinal constructs such as love of money to shape financial behaviors in Generation Z. By highlighting the role of individual financial attitudes alongside external influences like parental income, the findings enrich the understanding of how personal and contextual factors jointly impact financial decision-making within the TPB framework.

Keywords: Lifestyle, Financial technology, Financial Confidence, Parental income, Financial Management

Topic: Social Sciences and Humanities