Evaluation on Behaviour and Impact in Training and Education for Sales Representative Program
Eny Engriyani

Jakarta State University
Educational Management

Abstract

Evaluation of education and training is used to obtain information on the quality, quantity and the relevance of education and training programs to the needs of employees in organization. Kirkpatrick model as a comprehensive evaluation of behaviour and impact related to occupational position, can be carried out before or after program has been completed by the organizers. The purpose of this study is to understand how well the employees are in implementing the completed training, behaviour changes when the employees are already in the sheltered organization and impact of changing behaviour on the level of productivity in the working environment. Training participants are salespeople who take part in the distance learning program who received government assistance affected by layoffs in pandemic to increase their work competence including micro and small business owners. This study uses qualitative research with an evaluative approach and data collection comes from observation, interviews and grand tour. Structural interview techniques were conducted using interview guidelines consist of variable and indicators while the correspondents are the alumni, the alumni colleagues and supervisors. The benefit of this study is aimed at implementing an evaluation to avoid inefficiencies in the Republic of Indonesia State Budget in the implementation of education and training program in Indonesia. Furthermore, evaluation is carried out not only to determine the effectiveness or efficiency of this program but also to analyse the final advantage of the program and make policy choices in terminating the program, or improving the program, or continuing the program. In addition, it is stated that the program has brought changes in the behaviour of its alumni in terms of improving performance, alumni had improved their effectiveness of work behaviour, such as increasing communication skills and confidence in selling products and services in order to meet the job competencies.

Keywords: Evaluation, Education And Training Program, Behaviour And Impact

Topic: Educational Management