PRODUCT DEVELOPMENT OF PIPER RETROFRACTUM VAHL CANDY IN SUPPORTING THE LOCAL POTENTIAL OF MADURA
Hidayat, Khoirul- Rohmah, Annafatur- M F F Mu^tamar

Trunojoyo University

Abstract

Spices are often used as ingredients to add flavor to food and as raw materials in herbal medicine. Traditional herbal medicine consists of several spices: curcumin, turmeric, chili herbs, etc. Temulawak, turmeric, and herbal chilies contain curcumin, essential oils, and piperine, which are helpful for anti-bacterial, anti-cancer, antioxidants, and increased appetite. However, not all children like herbal medicine, so it is necessary to develop products to attract children^s interest in consuming herbal medicine, such as candy. Candy has a sweet taste, and children love this product. This research aims to find the spice candy products consumers want using the QFD (Quality Function Deployment) method. The QFD method is a method for designing a product by analyzing consumer needs to achieve a product with attributes that prioritize consumer desires. Based on the study^s results, it was found that candy products were by consumer desires, and the product contained 12 attributes of consumer needs that must be considered in diversifying spice candy products. The twelve attributes consist of 9 attributes related to the product and 3 attributes related to the packaging. Attributes that are prioritized in terms of product and packaging are distinctive aromas and do not contain preservatives, plastic packaging, or product composition information attributes. Technical requirements determined by experts regarding spice candy products have 6 attributes, and in terms of packaging, there are 5 attributes. The technical requirements that must be prioritized both in terms of product and packaging, namely the composition of the ingredients, the heating temperature of the candy manufacturer, the packaging design, and the type of packaging.

Keywords: Candy- Madura- Piper Retrofractum Vahl

Topic: Agro-industrial production system management and regulation