Development of Persuasive Text Teaching Materials in Various Advertisements from Social Media for Grade VIII Students of MTS Nurul Iman Tanjung Morawa Educational Foundation. Eva Susanti Ginting, Malan Lubis, Abdurrahman Adisaputera
Universitas Negeri Medan
Abstract
This study aims to improve student learning outcomes in learning persuasive texts that are linked in various advertisements from social media. This research produces products in the form of persuasive text teaching materials in various advertisements from social media. The research method used is the research and development (R & D) method. The results of this study are v. The development stage is the initial study phase, initial product development and product trials. The results of the study show that 1) Research results and development of persuasive text teaching materials in various advertisements from social media are effectively used and can improve student learning outcomes. 2) The validation results of persuasion text modules in various advertisements from social media developed for persuasive text material for class VIII MTs Nurul Iman Tanjung Morawa are the results of the validation of the learning design team on well-designed learning design products with an average score of 75.62 %. 33) The feasibility of the material gets an average score of 85.00% which informs that the persuasion text module teaching materials in various advertisements from social media are effectively used. This research has implications that the developed teaching materials will make a practical contribution in the implementation of the learning process for teachers, and these teaching materials can be used as additional teaching materials to provide convenience in conveying the material being taught. Student learning outcomes before using the module were 60.88% and student learning outcomes after using persuasive text modules from various advertisements on social media were getting good responses by students with an average result of 80.90% with the ^very good^ criterion. This matter shows that persuasive text modules in various advertisements from social media are designed to be very effectively.
Keywords: Teaching materials, persuasive text, social media advertising.
