Travel Risk Perception and Travel Intention of Muslim Travelers: The Moderating Role of Islamic Motivation During COVID-19 Fitranty Adirestuty (a*) Rizky Maidan Ilmy (b*) Firmansyah Firmansyah (c*)
a) Islamic Economics and Finance Pogramme, Universitas Pendidikan Indonesia
Jalan Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154
*fitranty[at]upi.edu
b) Institut Agama Islam Darussalam (IAID) Ciamis. JL. Kyai Haji Ahmad Fadlil 1, Cijeungjing, Dewasari, Kec. Ciamis, Kabupaten Ciamis, Jawa Barat 46271
*rizkyilmy[at]iaid.ac.id
c) Islamic Economics and Finance Pogramme, Universitas Pendidikan Indonesia
Jalan Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154
*firmansyah[at]upi.edu
Abstract
Purpose - The main objective in this study is to know the influence of travel risk relationship perception about Travel Intentions during the covid-19 pandemic, the influence of Islamic Motivational relationships on Travel Intentions during the covid-19 pandemic, and the absence of interference from Islamic Motivations that intend the relationship between travel risk Travel Intentions during the covid-19 pandemic.
Design/methodology/approach - This study uses a quantitative approach, and data collection is conducted using questionnaires with a non-probability sampling method, namely convenience sampling. This study involved 147 samples with the characteristics of Muslim samples and living outside the Province of West Java. This study adopted a quantitative approach with PLS-SEM.
Finding - Hypothetical test results show Travel Risk Perception negatively affects Travel Intention. Then on the variable Islamic Motivation has a positive influence on Travel Intention. Results, moderation variable testing, showed no significant influence on Travel Intention.
Practical Implication - By knowing the factors that influence the Travel Intention of Indonesian people to visit destinations in West Java, it can be used as a basis for the government and halal industry players in determining marketing strategies to know the needs of Muslim consumers in terms of halal tourism.
Originality/value - This study included the Islamic Motivation variable as a moderation variable between the influence of Travel Risk Perception on Travel Intention. Research on the influence of Travel Risk Perception, Islamic Motivation to know Travel Intention to West Java area of Indonesia has not been researched before, especially during covid-19.
