AN EXAMINATION OF THE DETERMINANT INTENTION TO USE IN ZISWAF CROWDFUNDING Ayun Qolbi
Fakultas ekonomi dan bisnis, Universitas Airlangga
Abstract
ABSTRACT
Purposes: Trust is an important variable in wakaf institutions, especially in wakaf crowdfunding. In theory, trust is built from donors to increase donors^ intentions of channeling their assets to the institution, especially to institutions that collect funds online. However, in less than a year, there has been a public trust issue related to the embezzlement of donated funds in Indonesia. Based on this case, this study examines the effect on attitude and intention of using an online donation. In addition to the trustworthiness of the assessment of the use of technology in this study, the variable perceived usefulness is used to determine the effectiveness of this service and the perceived ease of use to determine whether this service is friendly to users.
Methods: This study uses quantitative methods. For data analysis, we use SEM-PLS using SmartPLS 3.3. This study uses a survey with a Likert scale of 1-5 of 100 samples of Muslims above 18 age, especially in east java.
Results: The result of this study indicate the intention to use is influenced by variables such as perceived ease of use,and attitude, for the perceived usefulness and trust not influenced.
Conclusion and suggestion: to develop and optimize ziswaf crowdfunding using an online campaign, we must first consider our services, such as whether this service really helps or not for donors, and then the steps for payment are made as simple as possible so that donors give a good attitude and are more intentional to use online payments for ziswaf crowdfunding. For trust as the key to online transactions, ziswaf institutions must pay more attention to and increase donor trust through changes and improvements in financial management, such as monthly reports to minimize misappropriation of funds.
Keywords: ziswaf crowdfunding, online payment, philanthropy, technology acceptance model
