Analysis of E-Tourism Development Strategy as Halal Tourism Promotion on Lombok Island
Petty Graenita Glasiale

Islamic Economics, Faculty of Economic Business at Airlangga University, Jalan Airlangga No.4 - 6, Kota Surabaya, 60115, Indonesia
*petty.graenita.glasiale-2019[at]feb.unair.ac.id

Abstract

Tourism has long been one of the industries that bring in foreign exchange for a country, including Indonesia. To achieve this goal, the government has planned the development of Indonesian tourism marketing. With advances in information and communication technology, the Indonesian government is trying to utilize information technology as a means of promoting Indonesian tourism so as to enable potential tourists to gain access to the latest information about tourist destinations in Indonesia. Lombok Island is one of the tourist destinations because of its natural beauty and the many tourist objects on the island of Lombok such as nature tourism, beach tourism, cultural tourism, and culinary tourism. The purpose of this research is to see and analyze the development of e-tourism in Lombok Island as a way to promote tourism on Lombok Island. The analytical technique used in this study is a SWOT analysis technique by looking at internal factors (strengths and weaknesses) and external factors (opportunities and threats) related to the development of e-tourism in Lombok Island. The results of this study can be used by the government or related parties in determining the direction of tourism development on Lombok Island.

Keywords: Tourism, Marketing, SWOT Analysis

Topic: Halal industry and marketing