MELUKAT RITUAL FOR COMMERCIALIZATION AND PROTECTION TOWARD CULTURAL TOURISM IN BALI AAA. Ngurah Sri Rahayu Gorda, Kadek Januarsa Adi Sudharma, Ni Ketut Elly Sutrisni
National Education University
Abstract
Bali is one of the regions that are very well known in the world. The strength of spirituality, cultural traditions, and high tolerance between religious communities, make Bali become unique and famous in the world. Highly interested in tourists visiting Bali, give impacts to Balinese people to preserve and maintain the unique Balinese culture, which can enjoy for the tourists who visit Bali. Various cultures served to tourists will have an impact on shifting values. The spiritual values and sacred values that are shown to tourists, by being rewarded with a certain amount of money, have resulted in the commercialization of Balinese culture. The tourism industry, which offers cultural packages, is naturally considered a business opportunity to gain economic benefits. One of the things offered to tourists is the ^melukat^ ritual. Melukat is one of the efforts to clean and purify oneself in order to get closer to Ida Sang Hyang Widhi Wasa or God Almighty. The interest of domestic and foreign tourists who are large enough to carry out the melukat ritual, has an effect on the potential to make it a melukat ritual as one of the spiritual tourism packages that can be offered to domestic and foreign tourists when visiting Bali. The research method used is empirical research. The results of this study are tourism actors who mix religious activities in this case the melukat ritual, which is actually for self cleaning of the negative energy that exists in humans witnessed by Ida Sang Hyang Widhi Wasa, but is widely commercialized. Existing regulations have not specifically provided legal protection for the commercialization of cultural tourism in Bali.
Keywords: Melukat ritual, commercialization, cultural tourism
