THE CONCEPT OF SUSTAINABLE QUALITY TOURISM IN THE DEVELOPMENT OF TOURISM IN BALI
Luh Putu Suryani, Indah Permatasari, Putu Eka Pitriyantini

Faculty of Law Universitas Warmadewa Denpasar-Bali
Faculty of Law, Tabanan University, Bali

Abstract

Tourism industry is the highly developed industry in Bali, so it requires a development concept to manage the tourism industry in an appropriate manner. The concept of developing sustainable tourism is indeed very important to establish, but quality tourism is also an important aspect to be realized for both local and foreign tourists. This study examines two problems related to tourism, such as the meaning of the concept of quality tourism and the construction of the concept of sustainable quality tourism in tourism development in Bali. In the results of the study, it was revealed that quality tourism can be viewed from several supporting variables, both in terms of product dimensions, services, and other variables that have associations with quality and satisfaction. In the concept of developing quality tourism, the number of tourist visits is no longer a priority, but more emphasis is placed on tourist experiences. The development of quality tourism has an essential role and needs to be included in the laws and regulations, especially in those related to tourism. When viewed from the laws and regulations, especially Law Number 10 of 2009 concerning Tourism, it appears that there are no regulations specifically regulating quality tourism. The concept of sustainable tourism alone is no longer enough to be applied. The development of quality tourism now has an important role and needs to be included in laws and regulations, especially in laws and regulations relating to tourism. Therefore, it is important to include the concept of quality tourism development, especially in the tourism law, which can be contained in the principles of tourism administration, the principles of tourism administration and the principles of tourism development that are based on the concept of sustainable quality tourism.

Keywords: quality tourism, sustainable tourism, tourism

Topic: Law on Tourism