The Younger Generation Awareness of Waste from Electronic and Electrical Equipment Effect in East Java tri istining wardani, Dwi Sudjanarti, Asminah Rachmi
State Polytechnic of Malang
Abstract
In the digital era, electronic and electrical equipment is increasingly consumed. However, it has a limited economic and technical span of life, therefore electronic and electrical equipment become one of the main contributors to the increasing number of Waste from Electronic & Electrical Equipment (WEEE) which contains hazardous and toxic waste for the environment. This study aims to empirically examine and explain the determinants which potentially influence the young generation^s awareness of WEEE.
Utilizing the Social Cognitive Theory approach, this research proposed questionnaires which were distributed via google-form link to 374 young generations in East Java. Data collected were processed using descriptive and inferential analysis through the SPSS application to understand the partial and simultaneous effects between variables.
The results found that Social-Media, Self-Efficacy, and Social-Norms simultaneously have a positive and significant effect on Electronic-Waste Awareness. Meanwhile, it was known that only Self-Efficacy and Social-Norms variables partially have a significant effect on Electronic-Waste Awareness, but on the other hand, Social-Media did not. Whilst, Social Norm was a variable that has the largest t-count and beta coefficients.
A very interesting finding was that social media which was attached to the world of the younger generation as a technology literate generation did not even have a significant effect on their concern for WEEE, instead, social norms have a dominant influence
Keywords: Social Media, Self Efficacy, Social Norms, Electronic-Waste Awareness
