Millennial Investors Perceptions in Intentions to Choose Bluechip Banking Shares (LQ45) Fadil Muhamad (a*), Tetty Rimenda (b)
a) Graduate Finance and Banking Study Programe,
Politeknik Negeri Jakarta
Depok, Indonesia
fadil.muhamad.id[at]gmail.com
b) Finance and Banking Study Programe
Politeknik Negeri Jakarta
Depok, Indonesia
tetty.rimenda[at]akuntansi.pnj.ac.id
Abstract
Volume of bluechip stocks (LQ45) in the capital market which is only around 20% or it can be said to be lower than other stocks. The presence of this bluechip stock is a solution for investors in investing in the long term to prepare for the possibilities that could happen. Millennial investors are the majority in the capital market today with the number of registered members reaching 7,489,337 people to date. Therefore, the phenomenon of millennial investors is important to study in order to find out the cause of the increase in trading volume of bluechip (LQ45) in the capital market. This study uses data analysis methods Partial Least Squares-Structural Equation Modeling analysis techniques (SEM-PLS) with the help of the SmartPLS application version 3. This study uses primary data to 120 respondents with the criteria of having had investment learning and stock trading before. This type of research is descriptive using quantitative methods using a Likert scale. The results showed that the perception of risk, return, and company value significantly influence the intention of millennial investors in choosing bluechip stocks (LQ45). With the perception of risk is the thing that has the greatest influence (dominant) compared to return and company value with the highest coefficient value.
Keywords: Risk persepsion, Return persepsion, Company value, Intention, and Bluechip Bank Shares (LQ45)
