Tripod Strategy and Competitive Advantage: Document and Information Management Service Companies in Indonesia Farika Nikmah (a), Evi Suwarni (b), Rizka Rahmawati(c*)
Business Administration Department, Politeknik Negeri Malang, Jl Soekarno-Hatta No 9, Malang, Indonesia
Abstract
Businesses that want to survive and be sustainable must have a competitive advantage. In this study, to measure competitive advantage with a tripod strategy. The tripod strategy is installed with three dimensions consisting of a resource based view, an industry based view and an institutional based view. The research involves document and information management service companies which have recently been booming in Indonesia, along with the increasing awareness of business owners about the importance of document storage for the smooth running of future business. The methodology used is quantitative, by distributing questionnaires to business owners. The results show that the use of tripod dimensions is heterogeneous and diverse. These characteristics suggest that although the strategic tripod is widely adopted as a basis for measuring competitive advantage, it still requires development of validation procedures so as to provide real and accurate results. These findings indicate a new study opportunity to investigate competitive advantage with the tripod strategy, by expanding the range of respondents, adding new sub-dimensions and phenomena that support future research.
Keywords: competitive advantage- tripod strategy- document and information management service companies
