The Influence of Digitization on Service Acceleration and Competitive Advantage Joni Dwi Pribadi(a*), Arni Utaminingsih (b), Kartika Indah Permanasari (c)
a) Business Administration Department, Politeknik Negeri Malang, Jl. Soekarno-Hatta No 9, Malang, Indonesia
Abstract
An archive is a record of activities and/or information created or stored by a company in various forms of media according to the development of times and their usefulness for activities. Attention to organizational records is usually overlooked, and, more often than not, does not receive the protection it deserves. Because of the possibility of impending crises and risks, the author reckons that it is important to disseminate the importance of digitization and the protection of archives. In this study, the author intends to observe efforts of archive protection through the digitization method in increasing competitive advantage. The method employed in this study is the quantitative method, with Mitra Arjuna Association of Farmers Group (hereinafter Gapoktan) The results of this study indicate that digitization significantly and positively influences service acceleration and competitive advantage. Service acceleration has a significant influence on competitive advantage. There is an indirect influence of digitization on competitive advantage through service acceleration. Further research is expected to highlight the application of archival digitization with regard to the satisfaction of Gapoktan Mitra Arjuna members, i.e., whether or not their expectations and needs have been met.
Keywords: ditization- service acceleration- competitive advantage
