PRELIMINARY INEQUALITY OF CUSTOMER LOYALTY IN SEVERAL TYPES OF SELLERS IN MARKETPLACE
Fahma Putri Nalaratih Dewi (1*), Kurnia Ekasari (2), Annisa Fitriana (3)

1)State Polytechnic of Malang
email: fahmadewi23[at]gmail.com
2) State Polytechnic of Malang
email: kurnia.ekasari[at]polinema.ac.id-
kurnia.es[at]gmail.com
3) State Polytechnic of Malang
email: anisnis08[at]gmail.com

Abstract

This article analyses the level of inequality loyalty customers on the Shopee marketplace. Researched object is types grouped sellers in 3 criteria they are Mall Seller, Star Seller, and Regular Seller. Method research consist of observation, understanding and analyses. The research results show that Mall Seller criteria have a high loyalty customer while seller with Star Seller criteria do not have high loyalty customer and as well as for the Regular Seller. Indeed, there is an imbalance of loyal customers but seen from the analysis of the data who buys at each store is a new customer. Although Star Seller and Regular Seller have a lower quality of goods than Mall Seller in fact the number of buyers in their store is more than the customer Mall Seller. For the next research is recommended to analyses whether there is a significant income gap from the influence of customer purchase consistency.

Keywords: Marketplace, mall seller, star seller, regular seller, loyalty

Topic: E-commerce